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Apply these strategies to cover your points and connect with the audience.  If you're feeling a bit anxious about how to deliver your best presentation to a tough audience, preparing for the event ahead of time is the easiest way to calm your mind. You'll want to first gain an understanding of what the program agenda is, and then figure out what you want to say. Providing real-world examples make some of the most effective narratives, so figure out which points to cover in your story, write it out, and begin reviewing it on your own or amongst your network of colleagues. The more you practice, the more familiar and comfortable you become with the materials you plan to share with your audience. To get you motivated and help you stay in the zone, below, 15 Fast Company Executive Board members are providing their best practices for leaders to project their knowledge and become the go-to reliable source.

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Prioritze solutions to improve your customers' journey.  During and beyond the global health crisis, plenty of corporate leaders and small business owners alike, have readjusted their thought processes on how they do business.  Some began to streamline certain aspects of their product and service offerings to improve bottom line outcomes so the establishment could not only survive in an uncertain and evolving economy but thrive and continue to shine above their competitors. Here, 10 business leaders from Fast Company Executive Board weigh in on what their top strategies have been for streamlining their company's focus and how doing so is impacting their clients' positive engagement with the business. 

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Here are 10 tips to help leaders decide on the best next steps to level-up business. If you're looking to upgrade your company's image or improve on the pattern of behaviors it is widely known for in the marketplace up until now, there are plenty of factors to evaluate before making a decision to promote the rebranding of your business. Be clear on what it is that you truly plan to accomplish and why. Then do your research even further to make sure it's the right plan of action for you now and if now is the best time to do it. By examining these few points, you'll be setting your team up for successful wins each time.  Fast Company Executive Board members advise leaders on how to start with just some minor adjustments to improve your business effectively before moving on to invest in a major overhaul that you may not be prepared for to move forward with as quickly. 

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Here's how to stand out in a noisy marketplace. Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. If you want to make the most of your marketing investment, then focus on the pulse of consumer behavior patterns and where they need the most attention. In addition, connecting emotionally and socially with your target audience members will keep them coming back to your brand everytime if you continue to share a purpose that they can relate to wholeheartedly. Below, 13 Fast Company Executive Board members share some best practices of how you can implement more creativity in your promotions and bring targeted audience members together who will support you every time.

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These crucial factors will contribute to the organization's ability to thrive and make the necessary improvements, year after year. Taking a mid-year stock of your company's latest goals, accomplishments and challenges in the industry is a typical process that every leader and their team must engage in to enable the establishment to survive.  But why wait until mid-year? Planning ahead of the assessment season to find innovative solutions that will push your company's growth—whether you're experiencing an economic downturn or the business is booming—is the best way to move forward!  Here are nine items that leaders from Fast Company Executive Board always like to consider in their efforts to help the company continue to meet its objectives. 

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Here's how implementing good advice can improve your bottom line in the business world. The success of a well-run business is not determined by its financial performance levels alone, and that is why leaders need to take a holistic approach and consider how each area of the establishment and decisions made about specific contributions to the company can build it up or weigh it down.  As you work towards achieving your financial goals, it's also important to find the right balance and prioritize how to maintain a steady cash flow and make wise choices about how and where to invest your time and money to elevate the organization.  Below are 16 members of Fast Company Executive Board to share some of the best practices they've received about how to manage their company finances.