Member Since November 2021
Skills
About
Awarded “Executive of the Year” by the International Business Awards, “Digital 40 over 40” by Campaign Magazine and added to the prestigious “Innovator 25” by the Holmes Report, Erin Lanuti is an integrated brand marketer who thrives on delivering performance for her global clients. A trusted global strategist, Erin’s ability to be equally adept at providing C-suite counsel and in the trench execution of award-winning integrated marketing programs has enabled her clients and teams to leapfrog business challenges and drive growth. A passionate consumer brand marketer, Erin’s walked penguins down 5th Avenue for Barnum’s Animal Crackers, paired the Muppets with the White House national tree lighting to drive fire safety awareness for UL and launched some of the biggest consumer packaged goods brands globally. Erin's deep expertise in harnessing the power of earned influence combined with her knowledge of paid and owned media has fostered her unique, truly silo-less approach to marketing strategy and delivered cross channel collaboration. This coupled with her infectious innovation mindset delivers better consumer experiences and performance. As Chief Innovation Officer for Omnicom Public Relations Group, Erin’s responsible for providing the vision and standardization of data and technology. She also oversees the development of new data-driven service offerings around the world. Under her leadership, Erin transformed the technology stack and invented omniearnedID a patent-pending global precision communications platform that harnesses the power of Omni and brings it to PR. Erin has led the global productization and rollout of omniearnedID as well as its ongoing development and expansion. She is part of DAS's Innovation team and partners closely with OPRG's analytics and insights, client, and business development leaders around the world.
Erin Lanuti
Published content
expert panel
If you're going through a rough patch generating new ideas for your next big launch, consider these tried and true methods. It's no secret that coming up with an innovative solution to surpass the success of your last product or service rollout is never an easy feat, especially when there is always a chance of it flopping in the marketplace if current and prospective customers don't catch on quick enough. In order to boost creativity in your leadership team and with employees across the entire company, CEOs and managers need to think outside the box to encourage their employees to share their ideas freely in an open work environment free of judgment where they feel safe and supported. And once you lift any mental constraints from their brainstorming process, an endless pipeline of propositions is likely to flow. Nine experts from Fast Company Executive Board weigh in on their approach to gathering employee-proposed projects with the most potential.
Company details
Omnicom Public Relations Group
Company bio
Omnicom Public Relations Group brings together more than 5,000 of the best minds in the communications industry to deliver meaningful, measurable results for clients. From well-known global agencies to highly regarded specialist brands in public affairs, language strategy, global health strategy consulting and change management, Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration.