Aaron Bare

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Hope for the best. Plan for disruption. Life is full of uncertainties, and that includes an unpredictable business environment. What can leaders do to secure their company's future and team stability during tough economic times? One solution is to prepare and plan ahead—based on the market trends—so your company and stakeholders will be ready and skilled to face the challenges that may come your way. Here, Fast Company Executive Board members share their go-to methods that leaders can implement to effectively manage the risk and uncertainty in their day-to-day business operations. 

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As our world becomes more complex, interconnected, and fast-paced, the need for change agents has never been greater.

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It's time to reimagine the workplace, redefine success, and transform the modern work experience in the era of the hybrid work model.

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If you want to strengthen your professional network, skills and knowledge, making time to attend industry conferences can be a great strategy. As a business professional, attending an industry conference can be a valuable opportunity to learn from experts, network with peers and stay current with the latest industry trends and innovations. Whether attending in person or virtually, these events provide a unique chance to gather insights, ideas and best practices that can help you stay ahead of the competition. Below, 15 Fast Company Executive Board members share some of the big benefits you can gain from attending an annual industry conference, from creating new partnerships to learning new information about your industry. Consider their insights the next time you hear of an upcoming event you may want to attend.

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Reassuring your customer base that you value their business and want them to succeed—whether they're up or down—is what really matters and builds better partnerships.  When the economy is low and the marketplace is uncertain, it's imperative for business teams to stay as connected to their clients and customers as possible, so they can continue to understand how to meet their current needs. And knowing that your company is still in their corner and wants to see them succeed is everything. Customer success teams play a major role in retaining existing loyal customers if they remain proactive and offer an empathetic ear in their outreach efforts to find relevant solutions to help clients weather the storm. By focusing on personalized messaging campaigns and affordable offers that go beyond expectations, target audiences will be more likely to stick around for the long haul knowing who truly had their back from day one. If you are looking for other methods to boost your clients' business potential—through the good times and bad, here are 13 tips from Fast Company Executive Board members that every leader and team should apply.

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As we rewire the brain to optimize flow, we will reinvent and reimagine work for the future.

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Utilize these strategies to win over the job candidate you have your hopes on. In the fall of 2022, it's still a candidate's market. Leading employers must bring their A-game to the table if they want to compete successfully for the best talent around. But it's more than just offering to pay a higher salary or simply throwing in a few superficial perks.  And while it's true that a start-up brand may have a tougher time attracting new hires, with limited resources, compared to larger establishments in the industry, that doesn't always result in a missed opportunity to secure the right person to fill the department's needs. Now more than ever, creating a healthy, flexible, and inclusive work atmosphere is one place they can begin to build the process of developing a unique and compelling appeal in the workplace.  Here are 12 ideas, courtesy of Fast Company Executive Board experts, to keep your company on a potential employee's shortlist.

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It's all about functionality and getting customers excited about engaging in a new experience. A recent report indicates that the demand for business apps in America is still on the rise. But creating a successful platform is not as easy as it looks.  If you have an idea for a new app that has the potential to grow your clientele, do your homework, first, before you try to sell it. Initially, your primary focus should be to develop the best user experience and interface design possible, making sure that it's something that really works.  Below are six experts from Fast Company Executive Board to help you implement effective brand marketing strategies to deliver on your promises that will get the right audience or investment partners onboard with your company's mobile solution once it's ready for launch.

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Apply these practical solutions to finding loyal patrons who are willing to support your company—financially—for the long term. How can business marketers easily convert emoji-likes into "real" buyers of their products and services? In the business world, the bottom line is that having a million followers on your social media pages doesn't necessarily add up to an immediate bump in quarterly sales.  You have to work for it, hard, if you want your establishment to become a true financial success, beyond comments or social gratification. To win consumer confidence and build their trust and loyalty, try putting yourself out there by sharing your brand's authentic voice. Then create educational content about your company's "why" for potential and existing customers. Avoiding the mistake of being too salesy is another fine way to strengthen B-2-C relationships over time. Below, 11 Fast Company Executive Board members provide other leaders with their tried and true methods for engaging with "friends" across digital platforms, encouraging them to go one step further through the sales funnel—putting their money where they spend most of their (social) time.