Member Since May 2022
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About
I help executives and other high-performance professionals improve their ability to drive and survive difficult change. I help businesses *measurably* improve their most valuable asset: their people. I am a former business executive. After 20 years of operating in corporate environments, the executive leadership roles, C-level title, huge P&L responsibilities, successful start-up exits and the big global corp game: I've found the greatest energy and fulfillment in coaching and advising other executives. As an executive coach, I am a perpetual student and teacher of creating and surviving difficult change.
Joseph Zito
Published content
expert panel
Here's how to embrace your confidence and skills in the workplace. Whether you're new to management or a highly regarded thought leader, the imposter syndrome continues to be a real problem as you continue to climb the business ladder. It's common to question your ability to make the right decisions that will impact your team, but it's unhealthy to feed your mind with negative thoughts and discount what led you to become a successful leader in the first place. Expert panelists from Fast Company Executive Board know all about defeating self-doubt. Here, they weigh in on their own strategies to avoid the imposter syndrome and discuss how colleagues can stop second-guessing their decision-making abilities and worrying about how other people see them.
expert panel
Re-assess these key elements of digital marketing. With so many advertising options in today's digital world, how can marketing leaders determine the best bang for their buck? On top of figuring out a feasible return on an investment plan to meet company KPIs and create a loyal connection with the brand's target audience, the tides are quickly changing in the virtual marketing space. For example, stiffer government regulations are cracking down on the amount of access that a company may have to utilize certain data. Below, Fast Company Executive Board members are calling out 12 major risk factors that digital marketing executives are now facing and how to become better informed and prepared in promoting their business.
expert panel
Here's how to humanize the funnel conversion rate and win at relationship building. Whether you are a seasoned business owner or just starting out in the market, it's important to realize that if you want your company to grow and have relevant longevity, you need to put the needs of potential and current customers first. It's not always about making a quick buck on the next sale or convincing your current clients to sign up for add-on products and services in the rush of the moment. Sometimes it's more appropriate to sit back and continue to get to know them even better. Figure out how best to find a solution that is the right fit for the client and not all about promoting how much your company can do for them. To help you begin an alternative approach to doing business and become more successful at retaining customers who may be willing to provide positive bonus referrals, 15 Fast Company Executive Board members chime in to share their best practices.
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Company bio
Executives and other high-performers partner with us to implement transformative new frameworks for: • Leadership • Strategy • Performance Optimization ---SPECIALITIES--- • TRANSITIONS: Creating impactful change. Weathering difficult change. • STRATEGY: Clarity in vision. Sound planning. Winning execution. • ACCELERATION: High-velocity, high-stakes. B2B & B2C businesses. ---DIFFERENTIATORS--- • OPERATING EXECUTIVE: 20 years within corporate environments, both global organizations and start-ups (including two exits), executive-level GM experience owning 9-figure P&Ls. • Comprehensive Approach: In addition to core coaching frameworks, benefit from a breadth of tried-and-true systems across organizational health, team dynamics, conflict dynamics, empowerment models, change management, and measurable accountability. • Change Management: Transition is the biggest derailer of perfectly capable (and even exceptional) professionals or businesses. Transitions require a different set of competencies and strategies, and implementing sustained change requires more than coaching but a robust systematic approach. ---APPROACH--- SPECIFIC BUSINESS OUTCOMES are combined with data-driven QUANTITATIVE ASSESSMENTS of strengths and growth needs, to drive an ACCOUNTABLE ACTION PLAN to facilitate MEASURABLE IMPROVEMENT ---PROCESS--- 1) CLARITY. Define where clients are and where they need to go. 2) CHALLENGES. Identify obstacles & blockers in the path to winning. 3) CREATE. Options to pursue. Commitments to make & honor. 4) ACCOUNTABILITY. Measurability of delivering commitments & results. 5) ITERATION. Revise approaches based on learnings & achievements. 6) SUSTAIN. Implement methods to reinforce long-term improvements.