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About
Justin Rende is the Founder and CEO of Rhymetec, a cybersecurity firm providing cybersecurity, compliance and data privacy needs to SaaS companies. With more than 20 years of experience in cybersecurity, Justin has focused exclusively on developing the most innovative and customizable cybersecurity solutions for modern SaaS-based companies.

Justin Rende
Published content

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For new leaders and entrepreneurs, success depends not just on innovation but on adaptability, resilience, and human connection. The modern marketplace is fast-moving, tech-driven, and constantly evolving. The business landscape looks a lot different than when today's top leaders first got their start, and the lessons they've learned along the way can help inform the leadership approaches of future executives and entrepreneurs. Below, 20 Fast Company Executive Board members share their best advice for the next generation of business leaders. From embracing failure to building authentic relationships, these insights can help rising professionals lead with purpose and thrive in an ever-changing world.

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Looking to boost business with a client rewards program? Keep these factors in mind to ensure it's a success. Incentive and rewards programs can encourage repeat business from loyal customers. However, simply offering points or perks won't necessarily drive long-term loyalty. To have a real, lasting impact, your program needs to be thoughtfully designed around what truly motivates customers and delivers mutual value. With this in mind, the members of Fast Company Executive Board share key factors to consider when developing a client rewards program and why it's so critical to get these details right.

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Regardless of your industry, any company can benefit from forging deeper connections with its target audience. In a noisy digital world, engaging with your target audience online is the key to standing out and staying relevant. While different engagement tactics may work best for different industries, you can't go wrong by building strong relationships with the people who support your business. To help you do this, 20 members of Fast Company Executive Board share their most effective go-to engagement strategies and why engagement is so important. From leveraging employee voices to creating personalized experiences, these hands-on tactics have helped them build deeper connections and drive measurable growth.

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To truly protect their organizations, business leaders must shift their mindset from reacting to crises to anticipating and preventing them.

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If your business reputation is lacking, consider the following factors to work on building it up. Executives are the face of their companies, and their presence in the market can influence everything from partnerships to consumer trust. But what happens if that presence is lacking? Below, 10 business leaders of Fast Company Executive Board explain why market visibility is necessary and discuss key tips for other professionals looking to expand their business influence.

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Respect and communication are key to strengthening business relationships. In a tight economy and competitive marketplace, with consumers holding their pocketbooks closer and rethinking their spending habits, the last thing a brand wants to do is lose their trust due to a data privacy concern that slipped through the cracks. Complying with the state regarding privacy regulations and keeping clients informed about any changes or sudden breaches that may impact the information gathered is essential to earn their continued trust. To help marketing teams stay on the right course, 11 Fast Company Executive Board members each share one important factor every leader should know about customer data privacy for marketing outreach.
Company details
Rhymetec
Company bio
Rhymetec is an industry leader in cloud security, providing innovative cybersecurity and data privacy services to the modern-day SaaS business. The company builds, deploys and manages compliant information security and data privacy programs directly within their customers' unique environments, allowing them to focus on their core competencies within their business. Over the years, Rhymetec's services have grown to include a vCISO (Virtual CISO) program, ISO Internal Audits, and a variety of Penetration Testing services. For more information, please visit www.rhymetec.com.