Do I Qualify?
Becca Chambers's avatarPerson

Becca Chambers

Senior Vice President of Global Brand and CommunicationsAlludo

San Francisco Bay Area

Member Since March 2021

Skills

Communications
Marketing Strategy
Brand Building

About

Becca is an award-winning corporate communications executive. An enthusiastic brand evangelist and master storyteller, Becca is not only passionate about building high-impact programs that build market leadership, she is also a strategic advisor, trusted leader, and relationship-builder. Known for creating strategic and innovative programs that build brand clout, “influences the influencers," and drives thought leadership, Becca humanizes brands and their stories to make true impact. Becca also serves as an advisory board member to two cybersecurity startups and is the Chair of the SF Pancreatic Cancer Action Network's Marketing Communications team. Becca holds a Master of Science degree from the London School of Economics and a Master of Arts degree from the University of Southern California.

Published content

The pink tax isn’t just financial: Why women are leaving the workforce in droves

article

The pink tax is more than money, and it’s entirely too costly. It’s time for change. 

Business leaders, your inclusivity plan is missing something (and it’s people like me)

article

Diversity of thought, diversity of perspective, diversity of background—and, in my case, diversity of brain function—can lead to breakthroughs and an eschewing of the status quo.

How marketers can get QR codes right

article

The factor that makes QR codes most ripe for hacking is also what makes them most valuable for marketers.

15 simple, practical tips for learning valuable new business skills

expert panel

Smart professionals know there's always an opportunity to learn more and hone new skills in the business world. Learning a new business skill is always a good idea, whether you’re the company owner or a frontline team member. And in today’s digital age, there’s no shortage of material out there for professionals to peruse, from seminars to online courses to advice from experts.  In fact, these days it’s easier to drift into information overload than to be stymied by a lack of resources. If you’re looking to engage in some professional learning or skills building and are overwhelmed by choice or simply short on time, check out the following smart tips for acquiring a new business skill from the members of Fast Company Executive Board.

15 ways leaders can set a bad example for their teams

expert panel

Most organizations have specific rules and protocols workers are expected to follow, as well as carefully developed missions and visions that are intended to guide the entire team's actions. However, employees won't just blindly follow these rules if the leaders who established them aren't modeling that behavior themselves. And it's not just about hard-and-fast policies and procedures either—teams are influenced by everything from a leader's speech patterns to their attitudes. Consciously or unconsciously, employees often pick up habits, mannerisms, and mindsets from their managers and other higher-ups—an instinct that often trumps paying close attention to "the rules." That's why leaders must stop and think about the messages they may be unconsciously sending to their teams. It can be difficult to know how you may be setting a bad example if you aren't aware of some of the more common missteps leaders make. To help, a panel of Fast Company Executive Board members shared 15 ways leaders might be unknowingly setting a bad example for their teams and how they can turn things around.

7 smart hiring strategies to help you build a great team in the gig economy

expert panel

Even in the growing gig economy, your business can still find ways to attract and retain top talent. Flexibility, independence, and work-life balance have become top priorities for many professionals in recent years. That's why, as the gig economy grows, many are turning to freelancing or short-term work rather than pursuing a role with one company.  The trend toward "gig work" can be challenging for businesses that need full-time help and want to build a dedicated team of talented professionals. However, you can still attract top candidates to your company—you just need to embrace flexibility on your side. Below, seven members of Fast Company Executive Board shared their top-recommended ways to find and hire new team members in the gig economy.

Company details

Alludo

Company bio

Alludo delivers global technology fueled by make-everything-easier flexibility. Our innovative, professional-caliber graphics, virtualization, and productivity solutions are used by millions of people around the world every day. Alludo is the company behind brands you know and love including Parallels, CorelDRAW, MindManager, and WinZip, with a 35+ year legacy of empowering knowledge workers with graphics, virtualization, and productivity solutions.

Industry

Technology

Area of focus

Cyber Security
Information Technology
Enterprise Software

Company size

1,001 - 5,000

This member is no longer active.

Connect with innovative industry leaders in Fast Company Executive Board.

Click below to learn more about membership and publication opportunities on FastCompany.com.
See What We’re AboutDo I Qualify?
Fast Company Executive Board is a vetted professional network of company founders, executives, and leaders who are defining the future of business through innovation, creativity and design.