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Toby Blue

CMOHalla

New York City Area

Member Since October 2021

Skills

B2B Marketing
Content Marketing
Executive Leadership

About

Toby has over 20 years of experience managing companies in the fields of technology, marketing, and entertainment. He co-founded Petrol Advertising in 2003 and led its growth to over 100 employees. Toby then became pop group Black-eyed Peas artist will.i.am’s COO, striking partnerships with Adidas, Coca-Cola, Levis, Apple and Intel, and launching the tech startup i.am+, where he helped raise millions in capital and was chiefly responsible for its most popular product— Buttons earphones. In 2019, Toby joined Halla, where he is responsible for branding and strategy.

Published content

15 ways to engage more with environmental sustainability

expert panel

Greater engagement with the corporate sustainability movement can serve your brand, its employees and its customers. Many employees today want a company that supports environmental sustainability or works toward an eco-friendly future. It's important that companies consider different ways to incorporate their sustainability values into their company mission so that it's clear to all employees and customers what they support. As a leader, there are a few simple ways to ensure that your employees are engaged in the overall environmental sustainability goals that you've set. Below, 15 Fast Company Executive Board members shared their best advice for enhancing their company's engagement in sustainability.

15 culture leaders share the best advice they learned from people who challenge them

expert panel

When somebody challenges you to grow and reach your potential, chances are you're going to walk away with an important life lesson. Throughout life, most people will encounter someone who challenges them in a good way. These people see the potential in others and harness it by pushing them to reach higher and work harder. While of course, a challenge will be difficult, it can also be a great motivator that helps others to improve in the long run. Below, 15 members of the Fast Company Executive Board shared some inspiring advice they’ve learned from those who have positively challenged them. They describe how those who tested their abilities and showed them they were capable of more have shaped them into the professionals they are today.

E-commerce is eating retail. So what are consumers eating?

article

Retailers need to understand their customers across all the shopping channels they offer.

The key to startup success

article

How do you take a big idea from a napkin to a smashing success?

16 practical ways leaders can refine their communication skills

expert panel

Good communication skills are an essential key to success for any professional, but especially so for leaders. The art of communication is an essential skill for all leaders. They must learn to communicate effectively with various people, whether they're offering feedback to team members, sharing information with stakeholders, or pitching their organization's services to potential clients or the public at large. To get a message across effectively, leaders must be able to adapt as necessary to each situation. Of course, building this skill comes more easily to some people than it does to others, but it should be actively nurtured by anyone in a leadership position. Fortunately, there are several ways a leader can refine and improve their communication skills. Below, 16 members of Fast Company Executive Board share their best strategies for doing so.

Company details

Halla

Company bio

Halla is The Taste Intelligence Company, redefining what personalization means for grocery as the world’s only human preference engine designed specifically and exclusively for grocery. Founded in 2016 by Gabriel Nipote, Henry Michaelson and Spencer Price, Halla has developed the only technology on the market that can accurately predict shopper intent and recommend the grocery item a person will want to buy next, providing grocers with the ability to offer personalization on a truly 1:1 level never before experienced across the entire digital store. Coupled with real-time capabilities, plug & play API integration and AI that leverages over 100 billion grocery-specific shopper and product data points, Halla’s created the most powerful and flexible personalization engine now available for grocers through its proprietary suite of services, Halla Recommend, Halla Substitute, and Halla Search.

Industry

Technology

Area of focus

Predictive Analytics
Artificial Intelligence
Personal Assistant

Company size

11 - 50

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