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Liz Carter's avatarPerson

Liz Carter

SVP of MarketingServiceMax

California

Member Since July 2021

Skills

Communications
Content Marketing
Event Management

About

Liz Carter is the Senior Vice President of Marketing for ServiceMax. In this role, Liz leads the global marketing organization including demand gen, product marketing and corporate marketing functions. Previously, Liz built the field marketing and corporate events function at ServiceMax and managed various aspects of corporate marketing, communications and demand gen, over her 9 years at ServiceMax. Prior to joining ServiceMax in 2011, Liz was the Senior Event Marketing Manager at SuccessFactors where she developed corporate event programs like SuccessConnect, SuccessFactors annual user conference and supported SuccessFactors goals of high growth and IPO through events. Earlier in her career, Liz was the event manager at companies including Internet Security Systems/IBM. Liz is an experienced marketing leader who has built and managed high performing teams that deliver results across demand gen, communications, corporate events, field marketing and thought leadership. She holds a Bachelor of Arts degree in English from Vanderbilt University.

Published content

Considering a rebrand? Keep these 15 important factors in mind

expert panel

Before you invest a lot of resources in a rebranding initiative, make sure it's worth it for your business to do so. Rebranding your business is a big decision that involves many different moving parts. A rebrand can mean anything from redesigning your webpage or launching a new product, to repositioning yourself in the market. Because of the time, money and energy involved in a rebrand, it's important first to consider whether rebranding is a necessary step for your business. What are you trying to change? Who are you changing for? To help you answer these questions, a panel of Fast Company Executive Board members shared some important factors to consider before a rebrand.

Three trends that will have your marketing department humming

article

As technology transforms and industries shift, important new marketing trends are beginning to emerge.

Maintaining productivity in a remote working environment

article

Pretending that the shift to work from home doesn’t come with challenges will get you nowhere.

The shrinking global workforce: Preparing employees

article

In a world where qualified workers are hard to find, new-skill development will be key.

The shrinking global workforce: Responding with technology

article

Automation and data intelligence will become increasingly critical building blocks of a successful business.

Navigating The Dynamics Of A Remote Workplace

expert panel

Remote and hybrid workplace environments are here to stay. Prior to the COVID-19 global pandemic, most executive leaders were accustomed to managing their employees in-office on a daily basis. Now, in the new and ever-changing virtual work world, some leaders are struggling to maintain culture and team growth like they once did.  In a candidate-driven market and with the “Great Resignation” still looming, many company heads understand that offering more job flexibility, real work-life balance, and substantial growth opportunities are key to staying ahead of the competition and attracting the best talent.  To help supervisors and staff gain confidence as they continue to navigate a growing remote or hybrid business environment, 16 Fast Company Executive Board members share strategies remote managers can use to help their virtual talent develop a thriving career and stay connected with one another.

Company details

ServiceMax

Company bio

ServiceMax’s mission is to help customers keep the world running with asset-centric field service management software. As the recognized leader in this space, ServiceMax’s mobile apps and cloud-based software provide a complete view of assets to field service teams. By optimizing field service operations, customers across all industries can better manage the complexities of service, support faster growth, and run more profitable, outcome-centric businesses.

Industry

Technology

Area of focus

Enterprise Software
SaaS
Delivery Service

Company size

501 - 1,000

This member is no longer active.

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