Member Since March 2022
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About
Melanie Samba is the founder and CEO of Sproxxy, a pr software solution that identifies high value conference opportunities using AI. Prior to founding Sproxxy, Melanie served as a branding and corporate communications leader with a 20 years proven track record of developing and executing powerful strategic programs for corporations, non-profit organizations, and individuals across multiple industries. Her expertise lies within product, corporate and executive communications with concentrated efforts and recognition in business development, thought leadership advisory, management of multi-million dollar public relations campaigns and product launches from R&D into commercialization.
Melanie Samba
Published content
expert panel
Sustainable outcomes begin with your customer. If you're a start-up business owner you'll want to implement the best growth hacking strategies to attract and retain the most customers. Although daily marketing outreach methods seem intimidating at first, that's exactly what it will take to get the company off the ground, especially if you plan to remain in business. For this practical reason, nine members of Fast Company Executive Board offered to share their low-cost tips to mastering "the art of the follow-up."
expert panel
Follow these tips to attract the right people, gain credibility, and elevate your business. When you are just starting out in the market, it may be hard to achieve immediate recognition as the newest player on the field or compete for clients in a crowded space. To pique consumer interest in an oversaturated space, you can study behavior patterns to carve your niche, but it is going to take more than free product samples or a trial membership to get consumers to support your brand and stick with you for the long haul. Below, 15 members of Fast Company Executive Board offer their advice on how to boost your brand to appeal to clients in the marketplace.
Company details
Sproxxy
Company bio
Sproxxy is a public relations software solution for the speaking circuit, powered by AI.