Mendel Cohen

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Influencer marketing enables reaching potential customers at every stage of the decision-making process, from when they first become aware of a brand to when they are considering making a purchase.

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AI is continuously evolving, and as a result, innovative organizations and platforms are discovering brilliant new applications for this potent technology.

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It's a new day in the workplace—with creative focus time increasing and mundane manual duties decreasing. As the benefits of artificial intelligence (AI) in the marketplace continue to evolve, more and more organizations are finally starting to see the light.  Whether it's lightening the load for staff members who desire to focus on more meaningful assignments or it's developing a quicker strategy to turnaround data analysis results you're ready to discuss with the team, AI can serve a crucial purpose in helping the business to steadily move forward, improve customer satisfaction and revamp its image. Here, Fast Company Executive Board members weigh in on how their use of AI has help their companies spark innovation and improve business performance.

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Start building a marketing strategy that covers these four focal elements: awareness, trust, conversion, retention.

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Here's how to stand out in a noisy marketplace. Running an effective advertising campaign is more than saying the right words to get people to buy into your products, services, and what your brand is all about. If you want to make the most of your marketing investment, then focus on the pulse of consumer behavior patterns and where they need the most attention. In addition, connecting emotionally and socially with your target audience members will keep them coming back to your brand everytime if you continue to share a purpose that they can relate to wholeheartedly. Below, 13 Fast Company Executive Board members share some best practices of how you can implement more creativity in your promotions and bring targeted audience members together who will support you every time.

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If you're strapped for cash, you can still find practical ways to launch and grow your new establishment successfully. Building a start-up business on a small budget is never easy. But being new to the industry it's important to build the best track record and gain as much positive attention as possible to elevate and expand your company in no time. Below, 15 gurus from Fast Company Executive Board share their time and knowledge about low-cost ways to create a buzz factor of excitement about your product or service.