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Danielle Wiley

CEOSway Group LLC

Ann Arbor, MI

Member Since March 2022

Skills

Social Media Marketing
Blogging
Social Media

About

Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011. With over 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives. Thanks to her expertise, Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo. Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children.

Published content

13 ways small businesses can work smarter to build brand loyalty

expert panel

Smaller brands have more leverage than they realize. It's time to tap into it. It may seem like an uphill battle when you are just starting out in business, underfunded and/or understaffed. But the good news is that, as a small business, your company doesn't have to feel pressured to keep up with the big guys in the market. Instead, reflect on the benefits of your company's flexibility to cultivate a more meaningful niche that will meet the needs of consumers who are being overlooked in the industry you intend to serve. Here, experts from Fast Company Executive Board weigh in on the various ways that smaller businesses can still compete against big ones without having a mega-corporate budget.

16 ways to create engaging advertising and attract new customers

expert panel

Here's how to grow your audience with effective advertising. In today's tight economy, consumers and business owners alike are taking a closer look at their spending habits and evaluating which purchases make the most sense to invest in right now as they continue to hope for brighter days ahead.  Here, 16 Fast Company Executive Board members each share one idea to help company leaders and their teams create more engaging advertising and think outside the box so that more potential customers will be interested in spending their hard-earned money on their products or services.

Creating a better workplace: 20 ways to leverage innovative technology

expert panel

Access to the right technology can transform the employee experience and ensure maximum productivity and innovation from your team. An exceptional workplace experience should be at the top of many companies' lists when it comes to attracting and retaining top talent. Company leaders are increasingly turning to cutting-edge technology to transform their workplaces for this reason. Here, Fast Company Executive Board members explore how forward-thinking leaders can harness the power of workplace technology to design a workplace experience that's both engaging and efficient. Read on to discover the key strategies and emerging trends that are turning workplaces into dynamic hubs of productivity and collaboration.

19 B2B marketing trends to enhance your 2024 business prospects

expert panel

Here's what marketing teams are counting on to improve their client conversion rates this year. With the landscape of B2B marketing changing at a rapid pace, creative content leaders and teams need to stay ahead of the curve if they want to gain brand recognition among prospective clients in the marketplace. As we head into the new year, 19 Fast Company Executive Board members each offer one trend that they are most excited about and why other leaders should keep an eye on as well to promote their growth of business throughout the entire year.

20 ways to boost your brand's credibility in the marketplace

expert panel

Whether you're building a small, medium, or large business, developing a credible company reputation that potential clients and customers can rely on is what truly matters at the end of the day. If you are just starting in business, it's oftentimes difficult to book and retain your first major client if they're not familiar with your work.  Below, 20 Fast Company Executive Board members weigh in on the best ways to exceed customer expectations and create long-lasting loyalty—giving you the boost in credibility you need to win over potential clients.

16 ways to prepare for the next holiday campaign

expert panel

If you are just starting to think about your marking strategy, you're already behind—but it's not too late. The holiday season can be extremely competitive when it comes to attracting the attention of hesitant consumers. This is an ever-increasing dilemma in today's uncertain economy. In order to stand out, the company leaders must analyze the market trends carefully in order to provide the right solutions to potential and current customers. They also need to be flexible enough to change direction if a campaign isn't landing well.  Here, 16 experts from Fast Company Executive Board each share their tips to finalize and implement marketing and sales strategies for the upcoming holiday season that will help companies stay ahead in the marketplace.

Company details

Sway Group LLC

Company bio

Sway Group is an award-winning, full-service influencer marketing agency with best-in-class content strategies that have been shown to yield up to 3x the industry engagement rate. We deliver the influencer strategy, top-quality branded content and ROI your brand is looking for with our network of over 30K creators. We offer handpicked talent, guaranteed social engagement minimums, real-time performance metrics, and data-driven insights.

Industry

Marketing & advertising

Area of focus

Content Marketing
Social Media Marketing
Digital Marketing