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Craig Jones

Chief Revenue OfficerStarCompliance

Tampa/St. Petersburg, Florida Area

Member Since March 2022

Skills

Executive Leadership
Go to Marketing Strategy
Mergers & Acquisitions

About

25 Year GTM leader and offering lead. Began career at Accenture and became Partner in the Oil & Gas/Energy practice. Worked to help clients move to the cloud leveraging SAP, Workday , and Oracle among other applications. Ran GTM teams at SAP, Oracle, GE Digital, and Workday before moving into Private Equity backed portfolio companies as Chief Revenue Officer.

Published content

16 ways leaders can set achievable expectations for their team to grow 

expert panel

Apply these strategies to enhance your team's performance levels and standards. To set your team up for success and the confidence to meet department expectations and throughout the company, it's critical to start the conversation early.  Providing clear context, consistently, about big-picture goals and objectives will encourage employees to stay accountable, collaborate effectively, and become even more invested as they learn more about the "why." Below, 16 Fast Company Executive Board members are sharing their tips to inspire individuals, motivate teamwork, and achieve better outcomes. 

9 ways to walk away from a bad business relationship

expert panel

Be ready to end the deal with grace.  If your business partnership has gone south, don't dwell on the unfortunate circumstances that you find yourself in. Instead, embrace the issues quickly so that you can move forward before things get worse.  Scheduling a mutual arbitration process is one of the best ways to protect yourself and your assets, but be willing and prepared if you need to cut some of your losses in order to gain peace of mind,  cooperation, and the ability to break free from a contract—sooner rather than later. Below are 9 tips, courtesy of Fast Company Executive Board members to get you started down the right path to ending the arrangement on a positive note.

13 ways to keep your business relevant in a tough economy 

expert panel

If you're worried about consumer loyalty in the current climate, apply these business tips to help your company regain its confidence and continue to grow. To remain competitive and fresh in the eyes of loyal customers, lean in a little further to focus on the clients' potential needs. You'll be one step ahead of their own anticipation. As you continue to also address their immediate issues, remember to demonstrate your company's willingness (through your actions and gestures of appreciation) to be completely present and accessible throughout every stage of their journey.  By practicing these simple methods, you'll secure their interest, enthusiasm, and excitement about your company's capabilities to sustain them over time in today's marketplace.  Below, 13 Fast Company Executive Board members are sharing their creative ideas to build multiple revenue streams and upgrade your offerings.

8 reasons to build a mobile-friendly business operation

expert panel

Considering these factors may keep your company relevant in the industry.  Mobile optimization has not only changed how consumers move through their personal lives, but it has also elevated the way C-Suite executives maintain their daily business workflow. If leaders intend to continue a steady sales funnel that is flowing with new prospects, then it's also key to engage in digital platforms that enable them to meet customers exactly where they are at—and on the go. Below, Fast Company Executive Board members discuss eight areas in the digital landscape that can increase a company's exposure and growth potential in today's marketplace.

Stop being a micromanager with these 15 helpful tips

expert panel

Transitioning from a micromanager to a true leader can be difficult, but it's essential if you want to build trust with your team. When you're used to being in control of your business, it can be hard to delegate tasks that you've done well on your own. But with growth comes the necessity to hire new employees to take on projects you're no longer as available to handle. Micromanaging slows down workflow and creates a strained dynamic between employees and leaders. More importantly, it hinders the ability of a manager to build trust with their employees. To help you break this bad habit, a panel of Fast Company Executive Board members shares some best practices for becoming less of a micromanager and trusting your team's instincts. 

15 smart social media strategies to increase audience engagement

expert panel

These social media strategies can help your brand drive engagement that ultimately leads to a loyal following and more conversions from your online content. Social media platforms like Instagram, Facebook and Twitter allow businesses and leaders to connect to prospective customers with the tap of a button or two. But using social media well has become a skill that leaders need to learn to meaningfully engage with customers. It's not enough to consistently post content; instead, your brand needs to take the time to respond to comments, create engaging posts that resonate with followers and learn more about the audience's needs. Here, 15 Fast Company Executive Board members explained the smartest ways to interact on social media to get the engagement you want. Follow their recommendations to drive more meaningful interactions with your online audience.

Company details

StarCompliance

Company bio

StarCompliance is a leading provider of financial compliance software. Trusted globally by asset managers, investment banks, broker dealers, private equity, stock exchanges, and more, the STAR Platform helps firms achieve regulatory compliance while safeguarding their reputations.

Industry

Technology

Area of focus

Financial Services
SaaS
FinTech

Company size

201 - 500

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