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Matthew Wool's avatarPerson

Matthew Wool

CEOAcceleration Partners

Massachusetts

Member Since July 2021

Skills

Affiliate Marketing
Partnership Marketing
Leadership Development

About

As CEO of Acceleration Partners, Matt Wool oversees day-to-day operations of the business and has helped drive the company’s growth from five employees when he joined as VP, Client Services in 2012 to over 130 employees on four continents today. Prior to Acceleration Partners, Matt managed the rollout of an innovative software as a service for a leading technology transfer consultancy and was a key account manager for a top healthcare technology professional services firm, handling large hospitals and insurers. Matt started his career in the film industry with production and creative roles at Fox Searchlight, DreamWorks Animation, and Disney.He holds a BA from Middlebury College and an MBA from Boston University.

Published content

Marketing in the metaverse

article

As virtual reality transforms from a futuristic tech into a real-world business environment, partnerships will be key to effective marketing campaigns. 

Mitigating the risk of global expansion

article

There are a lot of reasons for businesses to expand internationally. But the move does not come without threats.

Entrepreneurs share 9 companies with admirable DEI efforts

expert panel

If you're not sure how to begin bolstering your organization’s diversity, equity, and inclusion efforts, take a page from the books of these nine companies. Consumers today are calling for increased transparency and honesty from companies about their diversity, equity, and inclusion efforts. Such efforts work to bring people from a variety of different backgrounds and life experiences into the workforce and recognize the unique knowledge, perspective, and skills each person brings. They also work to ensure equal treatment and fair outcomes for all employees and customers in an environment in which they feel welcomed and respected. Robust DEI efforts can not only help organizations build stronger, more effective teams but also show the customers and people they serve that they’re valued, too. If you’re working to improve your DEI efforts, it can help to look at organizations that have achieved widespread recognition for their DEI work. Below, nine members of Fast Company Executive Board each share a company whose diversity, equity, and inclusion efforts they’ve noticed and admired.

How to diversify your portfolio with partnership marketing

article

The latest, most expansive iteration of affiliate marketing features an outcome-based pricing structure, brand control, and a growing number of partner types. 

15 simple, practical tips for learning valuable new business skills

expert panel

Smart professionals know there's always an opportunity to learn more and hone new skills in the business world. Learning a new business skill is always a good idea, whether you’re the company owner or a frontline team member. And in today’s digital age, there’s no shortage of material out there for professionals to peruse, from seminars to online courses to advice from experts.  In fact, these days it’s easier to drift into information overload than to be stymied by a lack of resources. If you’re looking to engage in some professional learning or skills building and are overwhelmed by choice or simply short on time, check out the following smart tips for acquiring a new business skill from the members of Fast Company Executive Board.

Want a following of loyal fans? 15 ways to build an engaging customer community

expert panel

Building a successful brand is all about creating and engaging a community around your business. Loyal customers benefit a business’s bottom line, but avid fans can actively increase it. Not only are they loyal customers, but they will often share their passion with others and attract new customers to your business. The secret to creating genuine fans is not just providing an outstanding product or service (although that’s an essential first step). It’s building a community that draws them together based on the interests, values and vision they share with both you and each other. Fortunately, now that the public can easily learn more about you and your company online, building a community of fans is easier than ever before—if you take the right steps. Below, 15 members of Fast Company Executive Board share their best tips for building an engaging community for your customers.

Company details

Acceleration Partners

Company bio

Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a five-time International Performance Marketing Award (IPMA) winner in the “Best Performance Marketing Agency” category. Acceleration Partners manages programs in 40 countries for more than 170 brands including Target, Adidas, LinkedIn, Noom, ButcherBox, and CreditStrong. Acceleration Partners’ global staff of 250+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its exceptional culture, including "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).

Industry

Marketing & advertising

Area of focus

Digital Marketing
Affiliate Marketing
Partner Marketing

Company size

201 - 500

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