Member Since February 2022
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About
Anisa Kumar is a recognized leader in global operations, analytics, and strategy with over 20 years of retail industry experience, most recently as SVP & Managing Director of Levi’s US D2C business. Previously, Anisa held leadership roles at Walmart, Mervyn’s, and Target. She is now Chief Customer Officer at Narvar, where she shares her deep retail expertise with many of the best brands in the world.
Anisa Kumar
Published content
expert panel
Follow these tips to attract the right people, gain credibility, and elevate your business. When you are just starting out in the market, it may be hard to achieve immediate recognition as the newest player on the field or compete for clients in a crowded space. To pique consumer interest in an oversaturated space, you can study behavior patterns to carve your niche, but it is going to take more than free product samples or a trial membership to get consumers to support your brand and stick with you for the long haul. Below, 15 members of Fast Company Executive Board offer their advice on how to boost your brand to appeal to clients in the marketplace.
Company details
Narvar
Company bio
Narvar pioneered how brands engage with consumers beyond the “buy” button through branded order tracking, delivery notifications, returns and exchanges. Today, Narvar’s comprehensive Post-Purchase Platform empowers 1200+ of the world’s most-admired brands including Sephora, Patagonia, Levi’s, Sonos, Warby Parker, Home Depot, LVMH, and L’Oréal to deliver transparency, build trust, and grow customer lifetime value. Recognized by Fast Company as one of the most innovative companies of 2021, Narvar simplifies the everyday lives of consumers.