Member Since April 2021
Skills
About
Edwards is an integrated communication specialist leading an industry-wide shift in PR and marketing communication. President of Volume PR, a firm with a 19-year, award-winning track record, and Engagement Science Lab, the first integrated communication agency in the U.S. to develop a modern-day communication model based on behavioral science and the psychology of the human mind, Edwards and her team daily improve upon traditional PR and communication outcomes. For brands from BMW to Transamerica to Charter Communications, Volume PR and Engagement Science Lab work with organizations of all sizes to harness the power of science to bring about positive audience behavior change and increased results. Before founding Volume, Edwards was with Ogilvy Public Relations and in the aerospace division of The Boeing Company. A graduate of Pepperdine University with a Bachelor of Arts in organizational communication, Elizabeth was awarded a full college scholarship from New York Times best-selling author Tom Clancy (Hunt for Red October), and since beginning her professional career has won hundreds of marketing, communication, and PR awards. Her accolades include being named to the Denver Business Journal prestigious "40 Under 40" list, which highlights the rising stars of Denver's business community, the Pepperdine University inaugural "40 Under 40" list, and ColoradoBiz Magazine's list of "Gen XYZ" professionals. In 2018, the Volume Team was voted "Best PR Agency in the US" by an award organization with judging made up entirely of the media, and Edwards was named Ragan Communications and PR Daily’s “PR Professional of the Year.” Edwards is the 2018 - 2019 Chair of the Public Relations Society of America (PRSA) Technology Section, and the Colorado representative for the national PR agency coalition, Public Relations Consultants Group (PRCG). Edwards is a speaker on how to increase outcomes by basing communication campaigns on science-supported strategies, ranked in the top 1% of all PRSA speakers
Elizabeth Edwards
Published content
expert panel
Here's why cultivating a brand is more than just advertising. With the internet in our hands, there's so much at stake when it comes to attracting and retaining clientele. Today's consumers are bold and savvy about researching the specific products they intend to purchase and they don't have a problem calling a brand name out over social media regarding its lack of transparency about its merchandise, services, or a timely topic that could affect the bottom line. At the end of the day, If a company falls short on delivering a marketing promise, seems out of touch with its target audience, or strays away from its original core values, chances are it runs the risk of losing respect and loyalty of its major stakeholders. Below, 16 members of Fast Company Executive Board offer tips on how to walk your talk—internally and externally—and why it's so important.
Company details
Volume PR & Engagement Science Lab
Company bio
Named Best in Biz PR Agency of the Year, Volume Public Relations and Engagement Science Lab are award-winning strategic communication firms known for accelerating marketing, PR, and integrated communication outcomes with scientific precision. The Volume PR and Engagement Science Lab teams creates more awareness, more customers, and more results by designing messages, strategies, brands, and public relations campaigns based on the principles of behavioral and cognitive science. As a result, Volume PR and Engagement Science Lab have an unmatched reputation for producing precision communication-based campaigns and outcomes over the last 19 years. Executives at brands from BMW to Charter Communications trust Volume and Engagement Science Lab's strategy to drive guaranteed and unprecedented results. Come get to know us at www.VolumePR.com and www.EngagementScienceLab.com