Do I Qualify?
Brandon Pena's avatarPerson

Brandon Pena

CEOBrandON Media Group

New York, NY

Member Since January 2022

Skills

Entrepreneur
Business Consulting
coffee lover

About

Brandon Pena is a serial entrepreneur, and serves as the CEO of 787 Coffee, a from farm to cup coffee experience, with 17 coffee shops in NYC & Puerto Rico, and the active CEO of brandON Media, a grow your business agency that focuses on humanizing brands. He is a pioneer in social-media marketing, listed by Forbes as one of "The Next Upstart Entrepreneurs," by Inc Magazine as one of the "Fastest Growing Companies in America" and by Yahoo Finance as one of the "Top 10 Entrepreneurs." BrandON is an entrepreneur at heart — he builds and humanizes businesses. Today, he helps small and medium size companies grow profits while simplifying processes and using social media to communicate effectively BrandON is considered one of the leading global minds in the coffee and social media world.

Published content

Startup incubators vs. accelerator programs: 9 factors to consider 

expert panel

If you're about to apply, consider these key points. There are a variety of resources available for new entrepreneurs to consider when they are just starting out and trying to grow a successful business in their market. Associating your business with either a startup incubator or accelerator program is one idea to consider if you are looking for opportunities to connect with mentors, technology tools, and more to elevate your organization to its next level.   We asked nine experts from Fast Company Executive Board to each discuss one factor that every rising leader should consider when they are weighing their options about which route to take. 

16 ways to recover, regroup, and reset business objectives and goals

expert panel

Here's what to do when the best-laid business plans of leadership and teams suddenly go awry.  For many business leaders and their teams, the month of August is an essential time for them to assess how the first half of the year went. Are the current strategies that they have in place really working? It's also a time to set (or reset) their goals and objectives for the upcoming year.  Keeping all that in mind, sometimes plans, unfortunately, fall by the wayside or may require some unexpected tweaking depending on external factors like market conditions, customer needs, or technological innovation. That's why it's important to remain flexible and have an open mind about how to pivot correctly when necessary, considering the current situation of your department or organization. Here, 16 Fast Company Executive Board members offer their solutions to help other business leaders and teams stay focused even when their initial plans begin to get sidetracked or fail altogether.

Industry leaders discuss 14 factors of globalization in business

expert panel

If your small business is in the process of branching out worldwide, consider the following points as you prepare for your launch. As a business owner or CEO, expanding your company's reach in other countries is more than just building a worldwide network of team members and doing a deep dive into a business market you may be unfamiliar with. On the contrary, it's also about recognizing the standard guidelines that are in place and could enhance or prevent your organization from thriving if you fail to go about your launch in the right way. Below, 14 Fast Company Executive Board members share advice as they weigh in on the impact (and importance) of globalization for small businesses in a growing competitive marketplace. 

How businesses can take advantage of emerging technologies

article

Taking advantage of emerging technologies can offer considerable advantages for your business operations.

17 tips to help leaders navigate wavering consumer behavior patterns

expert panel

Here's how to stay on top of changing trends and keep consumers satisfied with your brand. Although innovative technologies continue to evolve in order to keep up with changing consumer trends in the marketplace, sometimes it is still difficult for business leaders to gauge which way their particular client or potential customer may be leaning next. Over the years, the following experts from Fast Company Executive Board have also been impacted by changing consumer behavior patterns and preferences in their specific markets. Below, they share some best practices to help other leaders remain true to their brands while still meeting customer expectations.

20 ways business professionals handle loss in an uncertain marketplace

expert panel

Now is the time to: reflect and pivot boldly toward your continued career growth and success. It's natural to be anxious or overwhelmed about a recent setback that you or your company may be experiencing in today's fluctuating economy. However, once you assess where things went wrong, you must dust yourself off, and make any necessary improvements (from lessons learned) that will help you stay on track, and set you up to be ready for the brighter days ahead.   At some point in their career, everyone faces some type of hardship—whether it's overcoming a job loss or not making the deal stick with a highly regarded potential client. In times like these, it's even more important to stay connected with trusted mentors and colleagues as you reflect on ways to improve your brand (personal and professional). We asked 20 Fast Company Executive Board members to each share their tips to encourage business professionals not to panic or give up on their short- and long-term goals no matter what marketplace analysts are reporting.

Company details

BrandON Media Group

Company bio

BrandON Media is a creative space. Content creation, business growth & humanization of brands. No Days OFF, only Days ON. - our business approach to grow YOUR business. Proudly growing with the following companies: 787 Coffee, Los Tacos NYC, Hacienda Iluminada & Creative Fucker. Business consulting currently available. Reach out if you want to grow your business.

Industry

Marketing & advertising

Area of focus

Coffee
Business Intelligence
Business Development

Company size

11 - 50